Keynote
Wednesday, Mar 20 - 3:00 PM
The most precious commodity available today is attention. It turns out ideas that spread win, stories—not facts—rule, and remarkable products and services are the most likely to succeed. Bestselling author Seth Godin describes the realities of our post-industrial world including: how to avoid the meatball sundae, the mismatch of the new marketing with old; ditch the status quo and ship products that make a difference; leadership as the most effective form of marketing for a new generation and a new economy; and the privilege of becoming a linchpin and the obligation to poke the box.
