Keynote
Tuesday, Mar 20 - 3:30 PM
Over the past five years, McKinsey has studied how enterprises use Web 2.0 technologies. These applications, enabled by mobile and cloud technologies, are beginning to create new gains that augment those generated by the earlier waves of IT adoption. Michael Chui, Senior Fellow at McKinsey Global Institute (MGI) will discuss their research describing the patterns of adoption and diffusion for the social Web in the enterprise, how measurable business value is being captured, key success factors for capturing value, and how these technologies will impact competition.